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Why Oura Walked Away From Its IPO + Afternoon Toast's Kimmy Pace on Building a Brand Nights and Weekends
This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand…
Oct 9
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Deet’s Eats Media
48:35
MadeGood Buys Back Control, SpikedAde Sells to Scale, and Ola Sol Opens More Menus
A family buyback, a performance-linked acquisition, and an agave wine show three different routes to growth.
Oct 7
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Deet’s Eats Media
Clio Finds a Buyer, Ritual Combines the Scoop, and Once Upon a Farm Grows Up
Yogurt bars, creatine greens, and electrolyte pouches put familiar ingredients into new routines.
Oct 6
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Deet’s Eats Media
1
THE DEETER DIGEST 🥣
Your weekly bowl of CPG news, served with a side of spice
Oct 5
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Deet’s Eats Media
1
P90X in a Can, OLLY in Mochi, and Dua Lipa in Paris
Three familiar names are changing the way shoppers buy in
Oct 3
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Deet’s Eats Media
Dunkin’s Halloween Costume, Strip Jerky’s 7-Eleven Debut, and SuperMush’s $3 Million Round
Your coffee run, snack stop, and supplement shelf are getting some new company.
Oct 1
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Deet’s Eats Media
1
September 2026
Graza Hires Lazard, Costco Goes Kirkland on Electrolytes + The Founder Making Sparkling Bone Broth (Marro)
This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced.
Sep 30
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Deet’s Eats Media
48:32
Molly Baz at Sweetgreen, All Things Butter at Whole Foods, and Kendall Toole’s DRESSi
Creators are turning their audiences into shoppers. Here's what that looks like on the menu and in the grocery cart.
Sep 29
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Deet’s Eats Media
1
THE DEETER DIGEST 🥣
Your weekly bowl of CPG news, served with a side of spice
Sep 28
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Deet’s Eats Media
Lucy Launches Nicotine-Free Gum. Tom’s Adds Hydroxyapatite. Creatine Heads to CVS
An energy pitch without caffeine, an $11.99 toothpaste, and creatine gummies moving into the drugstore
Sep 24
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Deet’s Eats Media
Graza and Athletic Brew an Olive Oil Beer. ALDI Cuts Prices. Lingo Adds Dietitian Support
A surprising six-pack, a cheaper grocery run, and help making sense of your glucose graph.
Sep 23
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Deet’s Eats Media
1
From Locker Rooms to Retail: NextFoods CEO Marc Seguin on Cheribundi & GoodBelly
What does it take to turn a product trusted by athletes into a brand more consumers discover on the shelf?
Sep 23
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Deet’s Eats Media
52:10
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