In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.
Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:
Building a brownie brand on pure nostalgia
Why they refused to make "healthy" brownies
Scaling from dorm room to retail shelves
The power of friendship in business
Their advice for college students with CPG dreams
Plus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.
